The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-Utp Publishing)
Language: English
Published by ROT, 2017
- Softcover
- Used
Seller: MERS Goodwill, Saint Louis, MO, U.S.A.MERS Goodwill
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Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured.
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- Title
- The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-Utp Publishing)
- Author
- Soman, Dilip
- Publisher
- ROT
- Publication year
- 2017
- Condition
- acceptable
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1487521820
- ISBN 13
- 9781487521820
Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice.
In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties.
The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational, Richard Thaler and Cass Sunstein’s Nudge, or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work.
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MERS Goodwill
Saint Louis, MO, U.S.A.
AbeBooks seller since March 13, 2026
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