Lateral Thinking: An Introduction
176 ratings by Goodreads
Language: English
Published by Vermilion, 2014
- Softcover
- New
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Item description from seller
In English.
Seller Inventory # ria9780091955021_new
- Title
- Lateral Thinking: An Introduction
- Author
- De Bono, Edward
- Publisher
- Vermilion
- Publication year
- 2014
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0091955025
- ISBN 13
- 9780091955021
Edward de Bono's bestselling introduction to the art of lateral thinking.
Why do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono's original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving.
First published in 1967 as The Use of Lateral Thinking, this classic international bestseller remains as relevant to learning, problem solving and creative thinking today as it did when it was first published. De Bono argues that conventional vertical thinking often inhibits our ability to solve problems and come up with new ideas. He then shows that lateral thinking is a far easier and more natural way to generate simple, sound and effective ideas and offers guidance on how to develop your own ability to think laterally. Lateral thinking is a technique that anyone can learn and benefit from and you do not have to be a genius to benefit from it and generate ideas and solutions.
Why do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono's original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving.
First published in 1967 as The Use of Lateral Thinking, this classic international bestseller remains as relevant to learning, problem solving and creative thinking today as it did when it was first published. De Bono argues that conventional vertical thinking often inhibits our ability to solve problems and come up with new ideas. He then shows that lateral thinking is a far easier and more natural way to generate simple, sound and effective ideas and offers guidance on how to develop your own ability to think laterally. Lateral thinking is a technique that anyone can learn and benefit from and you do not have to be a genius to benefit from it and generate ideas and solutions.
"Synopsis" may belong to another edition of this title.
About the Author
EDWARD DE BONO studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
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