Lateral Thinking (Paperback)

Edward De Bono

ISBN 10: 0241257549 / ISBN 13: 9780241257548

Published by Penguin Books Ltd, London, 2016

About this Item

Paperback. The classic work about improving creativity, and thinking more productively.THE classic work about improving creativity from world-renowned writer and philosopher Edward de BonoIn schools we are taught to meet problems head-on- what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination.Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker. Shows how to stimulate the mind in new and exciting ways. This is about freeing up your imagination. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9780241257548

Bibliographic Details

• Title: Lateral Thinking (Paperback)
• Publisher: Penguin Books Ltd, London
• Publication Date: 2016
• Language: English
• ISBN 10: 0241257549
• ISBN 13: 9780241257548
• Binding: Paperback
• Condition: new

About this title

Synopsis

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right. 'If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are' - Sir Richard Branson

About the Author

Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.