Latinization and the Latino Leader: How to Value, Develop, and Advance Latino Professionals. This item is unavailable.Latinization and the Latino Leader: How to Value, Develop, and Advance Latino Professionals

The American economy of the future will increasingly depend on the Latino community for its labor force and its consumer purchasing power. Latinos represent its biggest minority group. In fact, the U.S. Bureau of Labor Statistics projects that by 2050 Hispanics will comprise 24.4 percent of the population. Latino heritage has brought cultural shifts and changes in our community's language, food, music, art, workforce, and businesses, contributing significantly to the multicultural tapestry of our nation and the growth of our economy. Organizations need to reflect the current demographic changes in their workforce and ensure fair and full participation for Latinos at all levels of business in the organization.The journey will be led by you--our leaders, politicians, doctors, teachers, lawyers, corporate and not-for-profit organizations and institutions--committed to developing, coaching, and advancing Latinos in business. This book does not describe or portray the idea t

Cristina Benitez is a Hispanic marketing specialist, founder and principal of Lazos Latinos and Director of Latino Media and Communication, an undergraduate and graduate program at DePaul University. Marlene Gonzalez is founder and president of Life Coachng Group, LLC and a leader in the cutting edge industry of executive coaching, consulting, and training.