Latinx Business Success: How Latinx Ingenuity, Innovation, and Tenacity Are Driving Some of the World's Biggest Companies

An inspiring new message of resilient leadership

Latinx Business Success delivers a powerful and inspiring message of Latinx leadership. Via interviews with many of the most accomplished Latin business leaders in the United States, authors Frank Carbajal and José Morey offer readers a full picture of what it takes to succeed in modern leadership and how to close the digital divide that keeps Latinx people underrepresented in positions of authority.

The book explores the authors’ DIGITAL framework―which includes the principles of Decision, Intelligence, Game Plan, Insight, Technology, Abundance, and Leverage―and explains how each element of the system contributes to leadership success for current and aspiring Latinx leaders.

Readers will also find:

• Interviews with renowned and accomplished leaders from the Latinx community, including Ramiro Cavazos, President and CEO of the US Hispanic Chamber of Commerce, Esther Aguilera, President & CEO at Latino Corporate Directors Association (LCDA), and Silvina Moschini, Executive Producer at The Unicorn Hunters Show, and Cofounder, President, & Chairwoman of the Board of Transparent Business.
• Discussions of what it means to achieve a truly diverse and inclusive society and how we’ll know when we’ve realized that goal
• Coverage of a wide variety of industry sectors, including healthcare, media, education, finance, tech, and athletics

Perfect for managers, executives, and business leaders of all kinds who seek a new and refreshing perspective on leadership, Latinx Business Success is also required reading for any member of the Latinx community who hopes to make innovative contributions to the business world.

FRANK CARBAJAL is Founder and President of Es Tiempo, LLC, a thought leadership company. He is also the Founder of the Silicon Valley Latino Leadership Summit and co-author of Building the Latino Future: Success Stories for the Next Generation.

JOSÉ MOREY is CEO and Founder of Ad Astra Media, LLC. He is also an Eisenhower Fellow with the 2020 ZHI-XING Fellows Program. A health and technology keynote speaker and author, he has also consulted for NASA, Forbes, MIT, and the White House Office of Science and Technology.