Launching Innovation

Oren Dayan

ISBN 10: 384439673X / ISBN 13: 9783844396737

Published by LAP LAMBERT Academic Publishing Nov 2011, 2011

About this Item

This item is printed on demand - it takes 3-4 days longer - Neuware -Sub-Saharan countries are increasingly challenged to introduce high-technology into all their productive processes, as their economic growth and competitiveness depend on this. In this regard, Mr Thabo Mbeki, previous president of South Africa, remarked as follows: The continuing growth of the global information society, will have profound implications for African countries. Some fear that it will only accelerate the marginalisation of Africa, as the pace of growth accelerates even more and the gap between those who are linked up and those who are not grows larger. Africa's main disadvantage is a function of its underdevelopment in general . Internationally, Israel is ranked fourth, which South Africa is ranked forty-six among the world s forty-six leading high-technology hubs. This book seeks to make a contribution to the successful introduction of high-technology products into the South Africa market, by investigating the most effective marketing strategies used by high-technology firms. 364 pp. Englisch.

Seller Inventory # 9783844396737

Bibliographic Details

• Title: Launching Innovation
• Publisher: LAP LAMBERT Academic Publishing Nov 2011
• Publication Date: 2011
• Language: English
• ISBN 10: 384439673X
• ISBN 13: 9783844396737
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 22D millimeters 220 millimeters width by 150 millimeters height by 22 millimeters depth
• Weight: 560 grams

About this title

Synopsis

Sub-Saharan countries are increasingly challenged to introduce high-technology into all their productive processes, as their economic growth and competitiveness depend on this. In this regard, Mr Thabo Mbeki, previous president of South Africa, remarked as follows: “The continuing growth of the global information society, will have profound implications for African countries. Some fear that it will only accelerate the marginalisation of Africa, as the pace of growth accelerates even more and the gap between those who are linked up and those who are not grows larger. Africa's main disadvantage is a function of its underdevelopment in general”. Internationally, Israel is ranked fourth, which South Africa is ranked forty-six among the world’s forty-six leading high-technology hubs. This book seeks to make a contribution to the successful introduction of high-technology products into the South Africa market, by investigating the most effective marketing strategies used by high-technology firms.

About the Author

Oren Dayan (PhD) is the Head of Marketing Division at University of the Witwatersrand in Johannesburg. He arrived to South Africa from Israel in 2009, where he held positions of major responsibility in business as Marketing Director. Dr. Dayan is an expert in the fields: Online Marketing, Brand Management and Strategic Marketing.