Layout: The Practical Application Of The Principles Of Design To Advertising And Printing

Felten, Charles J

ISBN 10: 1169721559 / ISBN 13: 9781169721555

Published by Kessinger Publishing, 2010

About this Item

Seller Inventory # I-9781169721555

Bibliographic Details

• Title: Layout: The Practical Application Of The Principles Of Design To Advertising And Printing
• Publisher: Kessinger Publishing
• Publication Date: 2010
• Language: English
• ISBN 10: 1169721559
• ISBN 13: 9781169721555
• Binding: Hardcover
• Condition: New

About this title

Synopsis

""Layout: The Practical Application Of The Principles Of Design To Advertising And Printing"" by Charles J. Felten is a comprehensive guidebook that explores the principles of design and their practical application in advertising and printing. The book is divided into four parts, each of which focuses on a different aspect of layout design.Part one introduces the reader to the basics of layout design, including the principles of balance, contrast, unity, and emphasis. Part two explores the use of typography in layout design, including the selection of fonts, spacing, and alignment. Part three covers the use of images and graphics in layout design, including the principles of color, composition, and visual hierarchy. Finally, part four discusses the practical considerations of layout design, including the use of grids, templates, and software tools.Throughout the book, Felten provides numerous examples of effective layout design, as well as practical tips and advice for creating successful layouts. The book is designed for both beginners and experienced designers, and is an essential resource for anyone involved in advertising, marketing, or printing.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.