Title: Lead Markets in Age-Based Innovations : Demographic Change and Internationally Successful Innovations
Publisher: Springer Gabler 2015-03
Publication Date: 2015
Language: English
ISBN 10: 3658088141
ISBN 13: 9783658088149
Binding: PF
Condition: New

About this title

Synopsis

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.

About the Author

Nils Levsen has been working at the Institute of Technology and Innovation Management at the Technical University of Hamburg-Harburg and examines the international diffusion of innovations.

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