Lead Markets in Age-Based Innovations

Language: English

Published by Springer Gabler Mär 2015, 2015

3658088141 / 9783658088149

Series: Book 6 of 19 - Forschungs-/Entwicklungs-/Innovations-Management

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This item is printed on demand - Print on Demand Titel. Neuware -Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 360 pp. Englisch.

Title
Lead Markets in Age-Based Innovations
Author
Nils Levsen
Publisher
Springer Gabler Mär 2015
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3658088141
ISBN 13
9783658088149
Item weight
466 grams
Dimensions
210x148x20 mm
Series
Book 6 of 19: Forschungs-/Entwicklungs-/Innovations-Management

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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AbeBooks seller since January 23, 2017

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