This book laid the foundation for Greg's groundbreaking book Accountability: The Key to Driving a High-Performance Culture.

Is your company achieving its full potential or is your execution inconsistent and your results just average?

What if you had a fast, simple process to develop a plan your team really believed in? What if you had the tools to drive individual accountability and increase bottom-line results?

Lead the Way delivers. Greg Bustin has led more than 200 strategic planning processes, helping companies in a range of industries achieve quick and lasting improvement. He'll show you step-by-step how to:
* Address issues that strangle effectiveness
* Agree on key priorities that drive performance
* Develop a simple plan with built-in accountability
* Achieve buy-in from every employee in your organization
* Measure performance and achieve the results you expect

Whether you're a new manager or a seasoned leader, Lead the Way provides proven tools and practical steps to help you and your team achieve and sustain higher levels of effectiveness and success.

About the Author:

Greg Bustin founded Bustin & Co. after leading the successful turnaround of the Dallas office of Edelman Worldwide. He's worked with the leadership teams at Burger King, Fujitsu, PepsiCo, Nucor, Quaker, 7Up, Sony and Verizon as well as with teams at mid-sized companies looking for a spark to reignite their business and with start-ups looking to manage profitable growth. He's delivered more than 500 talks on five continents and coaches CEOs, presidents and partners. He's led more than 200 strategic planning sessions across a range of industries.

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