Successful companies win consistently because their employees are united around a common purpose, and each person is focused on doing their part to execute the plan.

Most smaller businesses neglect the crucial step of developing a written plan that provides focus and alignment. As a result, execution is inconsistent and performance suffers.

What if you had a fast, simple process to develop a plan your team really believed in? And what if you had the tools to drive individual accountability and increase bottom-line results?

Lead the Way delivers. Business consultant Greg Bustin shows you step-by-step how to:

. Address issues that strangle effectiveness

. Agree on key priorities that drive performance

. Develop a simple plan with built-in accountability

. Achieve buy-in from every employee in your organization

. Measure performance and achieve the results you expect

Whether you're a new manager or a seasoned leader, Lead the Way provides proven tools and practical steps to help you and your team achieve and sustain higher levels of effectiveness and success.

About the Author

Greg Bustin founded Bustin & Co. after leading the successful turnaround of the Dallas office of Edelman Worldwide. He's worked with the leadership teams at Burger King, Fujitsu, PepsiCo, Nucor, Quaker, 7Up, Sony and Verizon as well as with teams at mid-sized companies looking for a spark to reignite their business and with start-ups looking to manage profitable growth. He's delivered more than 500 talks on five continents and coaches CEOs, presidents and partners. He's led more than 200 strategic planning sessions across a range of industries.

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