The Leader As Communicator: Strategies and Tactics to Build Loyalty, Focus Effort and Spark Creativity

Mai, Robert and Alan Akerson:

ISBN 10: 0814407404 / ISBN 13: 9780814407400

Published by Mcgraw-Hill Professional, 2003

About this Item

276 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. Leichte altersbedingte Anbräunung des Papiers. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 550.

Seller Inventory # 2001204

Bibliographic Details

• Title: The Leader As Communicator: Strategies and Tactics to Build Loyalty, Focus Effort and Spark Creativity
• Publisher: Mcgraw-Hill Professional
• Publication Date: 2003
• Language: English
• ISBN 10: 0814407404
• ISBN 13: 9780814407400
• Binding: gebundene Ausgabe
• Condition: Gut
• Weight: 550 grams
• Seller catalogs:
  • 90 Varia

About this title

Synopsis

In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that leadership communication isn't a matter of "making nice," but a strategic necessity.

Organized around an original model defining the important communication roles a leader must fill, The Leader as Communicator examines roles as diverse as trust-builder and critic, renewal champion and navigator, learning advocate and provocateur. The book presents case studies of organizations including Cadillac, Emerson, and Saturn, plus dozens of other examples. Packed with strategies and tactics showing how leaders can shape the communications climate of their organizations, the book culminates with assessment exercises that let readers measure their own communication skills.

This insightful book demonstrates how to become a stronger, more confident leader -- one who can use communication to build alignment, enthusiasm, and productivity.

About the Author

Robert Mai (St. Louis, MO) is a consultant to Fleishman-Hillard, one of the world’s leading communications consulting firms; an associate professor at St. Louis University’s College of Public Service; and codirector of the university’s Center for Organizational Learning and Renewal. Alan Akerson (St. Louis, MO), during his 20 years at Fleishman-Hillard, was instrumental in the creation of the firm’s internal communication practice.