The Leader at the Heart of SME Performance: Theories, Practices, and Empirical Evidence

SMEs play a vital role in economic development and job creation. Against a backdrop of increased competition and technological change, the business leader has emerged as a strategic player whose profile influences the company's performance.This book, *The Manager at the Heart of SME Performance: Theories, Practices and Empirical Evidence*, analyses the key dimensions of a manager's profile: demographic characteristics, managerial and interpersonal skills, and the influence of cultural context on management practices.Drawing on a review of the literature and an empirical study conducted amongst Moroccan SMEs, it demonstrates that experience, level of education and career background are major drivers of performance, on a par with the cultural adaptation of managerial practices.Aimed at researchers, lecturers, students, business leaders and public decision-makers, it offers practical ways to strengthen the competitiveness and sustainability of SMEs. Sprache: Englisch Gewicht in Gramm: 256. …