Leaders of Influence

Leaders of Influence brings together a rare lineup of influential leaders, each writing from the front lines of their own experience.

No recycled theory. No generic motivation. Just real-world insights on what actually moves people: how trust is earned, how momentum is created, how culture is shaped, and how leaders turn uncertainty into action.

Across these chapters, you will find practical lessons you can use immediately: communicate with precision, respond faster than your competitors, personalise how you lead and how you serve, measure what is working, and refine what is not.

Because leadership today is not about having the perfect plan. It is about building impact at the pace your world demands.

Whether you lead a team of two or two thousand, this book is your field guide to becoming the person others follow, remember, and choose.

Because you have impacted them, and inspired them.

Anton Guinea is the founder of The Guinea Group. He is an electrician turned entrepreneur and influence thought leader who has spent the last two decades studying one question in the real world, not just in theory: what actually makes people listen, trust, and take action when you cannot rely on title, force, or constant reminders? That focus matters because it matches the problem this book solves. Many leaders are exhausted from pushing, repeating themselves, and carrying execution. Anton's work sits right in that tension. He teaches influence as an ethical, repeatable system that helps standards hold and momentum build, even when the leader is not in the room.At the heart of Anton's approach is what he calls Ignitable Influence, the art and science of positive effect that moves people from passive observation to active commitment. He breaks it down into three components that show up in every high-trust, high-performance environment: Credibility: trust that is earned through consistency, integrity, and competenceClarity: messages and expectations people can repeat and act on without confusionCare: connection, respect, and psychological safety so people engage honestly and fullyAnton brings credibility through both experience and a body of work that has been tested across industries. He has delivered over 3,000 presentations since 2004, served more than 200 clients across 20+ years in business, and written eight books including an international best-seller. He is also a practitioner, not a theorist, drawing on formal education across HR, psychology, engineering, and leadership, while continually refining what works with real teams.