Leadership in the Age of Personalization: Why Standardization Fails in the Age of Me

The Age of Personalization is About the Standardization of Me.

Society is more diverse than ever. People are more informed than ever. Employees and consumers are prouder of their individuality and seek influence, a sense of contribution, and purpose like never before. Welcome to the age of personalization.

Most organizations and leaders say they want to empower people to contribute at their fullest capacity. They "know" individuality and inclusion make us stronger. And yet they remain stuck in standardization-- their offices filled with frustrated and exhausted employees consumed by delivering transactional results in the present instead of sustainable and significant growth for the future. Everyone just playing it safe and doing what they re told. Individuality? Inclusion? Nice ideas but who has the time? Let the business define the individual. No.That s the standardization trap.

Glenn Llopis has been in this trap and he knows the way out. In Leadership in the Age of Personalization, he shows leaders and organizations how to break free from entrenched habits, escape the trap, and:

• Turn diversity into inclusion
• Stop being tribal and start seeing each other as human
• Invigorate the shared mission by elevating individual identities and contribution
• Free people from the tyranny of outdated metrics and activate methods that lead to success and significance

This is easier said than done. Because personalization spooks standardization and, when threatened, standardization fights back, hard. It s time to free ourselves from the standardization traps of the past. And it all starts with two words: let go.

Glenn Llopis (pronounced YO-pēs) is a Cuban American executive, entrepreneur, senior advisor, and speaker to Fortune 500 companies and organizations in retail, consumer packaged goods, healthcare, and beyond. He is the bestselling author of the books Earning Serendipity, The Innovation Mentality, Leadership in the Age of Personalization, and Unleashing Individuality. In November 2024, Glenn will launch his forthcoming book titled, Make Reinvention Your Superpower. He has been a leadership strategy contributor to Forbes since 2010, and also contributes to the Harvard Business Review and Entrepreneur magazine. Glenn was recognized as a top 100 leadership speaker and business thinker by Inc. magazine. He is a faculty member at the American College of Healthcare Executives (ACHE).

Since 2019, GLLG has produced, hosted and designed the content strategy for seven LAOP thought leadership summits and for more than 100 episodes of the Personalization Outbreak podcast, all featuring executives from corporate, healthcare and higher education. Glenn has prepared more than 450 speakers, moderated over 100 panel discussions, interviewed more than 100 guests for the podcast, and led an executive consortium of 112 people to deeply examine the strategic insights and trends related to personalization in the workplace and in the marketplace. He is known for his unique and dynamic ability to facilitate and mediate roundtables and conduct executive coaching to propel next-level thinking for senior executives, leaders, and managers globally.