Leadership by Design: Winning Hearts, Building Your Brand, and Achieving Success

Design the leadership the future demands. You don’t have to choose between results and relationships, authenticity and authority, or success and sustainability. Leadership by Design gives you the blueprint to build all three, without compromise.

This isn't a book about leadership theory. It's a hands-on playbook for designing influence that lasts. Grounded in a proven three-part framework―Winning Hearts, Building Your Brand, and Achieving Success―this guide will help you:

• Forge real trust and an emotional connection that makes people want to follow you
• Shape how your leadership is perceived through bold, intentional choices
• Deliver results that matter―measured in meaning, values, and legacy

Each strand strengthens the others, forming an unbreakable rope of leadership that holds under pressure and adapts through change.

This book is an invaluable resource specifically tailored for leaders, educators, and anyone keen on navigating the dynamic crossroads of leadership and personal branding, empowering professionals to ascend to new heights.

Stop improvising. Start architecting. Great leadership isn’t born―it’s designed.

Lamont O. Repollet, Ed.D., a visionary educator devoted to fostering equity for all students, is the 18th president of Kean University, USA, and the university’s first Black president. Prior to his appointment, he served two and a half years as the Commissioner of Education under New Jersey Governor Phil Murphy, overseeing the shift to remote education amid the COVID-19 pandemic.

Robin Landa is Distinguished Professor in the Michael Graves College at Kean University, USA. She is a globally recognized ideation and creativity expert, design educator, and a best-selling author of 26 books. She has won numerous awards for research, writing, design, teaching, and humanitarian work.