Dr Andy Brough shows the relationship between leading self, leading others, leading teams, and leading for results. Balancing strong academic research with interviews of leaders from various sectors of society, he explores how, when these 12 leadership principles are catalyzed, the result is an exponential effect at a team and organisational level. It takes the right elements, in the right place, at the right time.

ENDORSEMENTS

"Dr Andy Brough has, in a few 100 pages, helped elevate our understanding of leadership for the modern age. He takes us on a well-researched and informative journey with relevant examples and testimonies across a wide range of industries and sectors with a powerful message for all those aspiring to leadership. As an experienced practitioner working inside and alongside organizations, Andy offers us pragmatic advice and a set of tools and approaches to support how we amplify the impact of leadership. In the current context, his approach to amplify leadership as an impact you have in service of others, really resonates. As organizations strive to adapt; becoming flatter, less hierarchical, and more networked – the need for greater leadership from all increases. By connecting how we think about leadership in terms of self, the team and the wider organizational context, Andy has given us an opportunity to think in a more connected way on how to deliver the positive, exponential impact of leadership.

-Robin Lilley
Global Director of Leadership, Learning & Development, The Coca Cola Company, Atlanta, Georgia, USA.

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