Leadership Lessons of the U.S. Navy SEALS : Battle-Tested Strategies for Creating Successful Organizations and Inspiring Extraordinary Results

THE NAVY SEAL WAY TO WIN IN BUSINESS

Leadership and teamwork techniques of the military elite, where partnering is mandatory, and failure is never an option

As increasing focus is placed on fully utilizing and leveraging the value of employees, managers are finding that strong team leadership can be the answer to increasing productivity, reducing turnover, and boosting morale. A coherent, proven approach to teambuilding and leadership is very much in demand. Such an approach exists in today's military, where powerful leadership and effective teamwork are more than just concepts­­they're necessities. Leadership Lessons of the Navy SEALs analyzes the leadership and team-building techniques and strategies of elite Navy SEAL units, and guides business leaders and managers in creating, training, and leading teams that are extraordinarily successful at carrying out the company's mission.

Built around inspiring real-life stories from both the military and business worlds, this no-nonsense book outlines a step-by-step approach for boosting morale and increasing productivity. Leaders from every business environment will discover techniques to:

• Communicate objectives simply and forcefully
• Build flexible, dynamic organizational structures
• Acquire and keep important team members
• Gain the trust and loyalty of team members
• Prevent bureaucracy within chains of command
• Effectively train their eventual replacements
• Plan and prepare for crises
• Make training relevant

Jeff Cannon is the senior vice president of Draft Worldwide's Interactive Department in New York. He is a popular speaker and veteran of the advertising industry.

Lieutenant Commander Jon Cannon is a Navy SEAL with experience in Latin America, the Far East, Eastern Europe, the Persian Gulf, and Africa. Cannon has also worked to develop new product launch strategies in Europe and determine marketing strategies for companies in the Middle East.