Leadership and Motivation: The Fifty-Fifty Rule and the Eight Key Principles of Motivating Others

John Adair has transformed our understanding of how leadership works with his pioneering book Not Bosses But Leaders. Here he explores the nature of motivation, individual needs and how they relate to the key tasks facing leaders and managers - good, positive motivation can create, maintain and improve the performance of any team.

In Leadership and Motivation John Adair also puts forward his own theory of motivation - the fifty-fifty rule - and then identifies the eight key principles for motivating others.

Motivation increases efficiency and productivity - and makes reaching targets more likely. Leadership and Motivation will stimulate your thoughts and ideas on how to inspire others, and offers you some practical ways to motivate yourself and others to achieve.

John Adair is acknowledged internationally as an authority on leadership. The world's first Professor of Leadership Studies, he advises many organisations in business, government, education, health and the voluntary sector. An effective speaker with a valuable message, he is one of the very few figures in recent years to have transformed the debate as to what effective leadership is all about.

John Adair has recently been made United Nations Chair of Strategic Leadership. Based in Turin, he has launched a strategic leadership programme in association with the UN. He has also received the Lifetime Achievement in Leadership Award and China has made him its first Honorary Professor of Leadership. The author of over 50 books, now in 25 languages, on leadership and management development, he continues to write and teach throughout the world, inspiring new audiences with his timeless and timely vision of leadership.