Robert N. Lussier is a professor of management at Springfield College and taught management for more than 35 years. He is a prolific writer, with more than 500 publications to his credit. His articles have been published in the Academy of Entrepreneurship Journal, Business Horizons, Entrepreneurship Theory and Practice, Family Business Review, Journal of Business Strategies, Journal of Management Education, Journal of Small Business Management, Journal of Small Business Strategy, SAM Advanced Management Journal, and several others. He also has a human resources management textbook (with John Hendon) published by SAGE and other textbooks.
More than two million people globally have used his textbooks, earning him an unsurpassed national and international reputation as an author and keynote speaker. Dr. Lussier is the founder of Publish Don’t Perish (www.publishdonotperish.com) and through contact, his Publish Don’t Perish: The Top Secrets to Get Published book, and workshops has helped hundreds of institutions and individuals in 80-plus countries get published. His presentations inspire comments like: “Bob explains complex business topics in an easy-to-understand language while keeping his audience engaged and spellbound” (Dr. Raj V. Mahto, professor, University of New Mexico)
Dr. Lussier also consults to a wide array of commercial and nonprofit organizations. In fact, some of the material in the book was developed for such clients as Baystate Medical Center, Coca-Cola, Friendly’s Ice Cream, National Institute of Financial Education, Mead, Monsanto, Smith & Wesson, the Social Security Administration, the Visiting Nurse Association, and YMCAs.
Dr. Lussier holds a bachelor of science in business administration from Salem State College, master’s degrees in business and education from Suffolk University (AACSB accredited), and a doctorate in management from the University of New Haven (AACSB MBA accredited, prior to doctoral accreditation).
Christopher F. Achua is a full professor in the Department of Business and Economics at the University of Virginia’s College at Wise. In his more than 30 year teaching career, Dr. Achua has and continues to impact the lives of his students through his course offerings in strategic management, marketing, and organizational leadership. Dr. Achua has consistently adapted his teaching methodologies to student needs and adopted the latest classroom and virtual teaching technologies to enhance student learning. Dr. Achua’s interest in engaging his students in real-life learning opportunities led him to create and direct programs such as the Center for Entrepreneurship, Leadership, and Service (CELS) and the Small Business Institute at his university. These programs focused on developing students’ leadership and entrepreneurial skills by applying theory to real-world situations. Dr. Achua’s scholarship has mostly centered on academic conference participation where he has presented his research on small and family business management issues, third-world economies, microenterprise developmental challenges, and more. His research has been published in many refereed proceedings, the Small Business Institute Journal, and the Journal of Small Business Strategy. When not involved in academic pursuits, he lends his expertise to community development programs and initiatives. He has served on the boards of organizations in his local community and also served as chair of the Mountain Empire Regional Business Incubator Board of Directors. Dr. Achua received his undergraduate degree in business administration and accounting from the University of Sioux Falls, South Dakota, his MBA from the University of South Dakota, and his DBA from Alliant International University in San Diego, California.
