Leading Business Beyond Profit: A Practical Guide to Leading a Business to Profit and Significance

Poor and ineffective leadership is evident in all spheres of life, especially in business. A possible reason for the current leadership crises is the application of ineffective and self-serving leadership practices that only aim to achieve selfish and short-term objectives at the detriment and longevity of people, business, society, as well as the environment.

This book proposes a more effective and proven leadership approach to sustain people, business, society, and the environment, namely servant leadership. It describes the dimensions and functions of a servant leader in detail and provides practical resources to apply servant leadership in any organization. This book also provides several systematic leadership frameworks to empower people and to build high performing and significant organizations.

Leaders, consultants, and practitioners can use this book as a guide to implement servant leadership in a company to ultimately create a more profitable, significant, and sustainable organization.

Dr. Michiel F. Coetzer is a qualified industrial and organizational psychologist and Neuroleadership coach. He has more than 14 years' experience in organizational development, leadership development, human resources management, learning and development, and coaching. He is the Managing Director and Founder of a research and development company named Wisdomy and a part-time lecturer at the University of Stellenbosch Business School for Executive Development. Dr. Coetzer was previously the Head of Organizational Effectiveness and the acting HR Executive at an international construction company, mainly responsible to enhance people, organizational, and leadership effectiveness in the Group. He was also a Director and Co-owner of a national furniture manufacturer and retailer, earlier in his career, looking after business development and human resource management. Dr. Coetzer holds a Ph.D. in leadership and a Master's degree (M.com) in industrial and organizational psychology. He also completed a brain-based coaching certificate with the Neuroleadership Institute, a counseling diploma, and several psychometric accreditation courses. Dr. Coetzer presented several papers at national and international conferences and published articles in various scientific and non-scientific journals.