Leading on the Creative Edge: Gaining Competitive Advantage Through the Power of Creative Problem Solving

Are you using your best business weapon?

Creativity isn't just for artists and musicians. It's a strategic business weapon crucial to gaining and maintaining a competitive edge. The organizations that will thrive over time are not the ones with the deepest pockets, but the ones that unleash and apply the creativity of their workforce.

Leaders play a vital role in nurturing and developing other's creativity. Whether you lead a multi-million dollar corporation, help a volunteer group, coach Little League, or work for a non-profit organization, leaders make the difference between whether their employees' creativity is nurtured or destroyed. "Leading on the Creative Edge" provides you with the vital information you need to take your leadership to a new level.

Roger L. Firestien, Ph.D., is President of Innovation Resources, Inc. and Associate Professor at the International Center for Studies in Creativity at the State University of New York College at Buffalo, NY.

A noted speaker, author and consultant, Dr. Firestien has designed and presented programs on Creative Problem Solving to thousands of audiences throughout the United States, Europe, and South America

He is the author of more than seventy articles, books, and audio and video programs published in both the popular and professional press. Some of his publications include: "Why Didn't I Think of That?" and "Power Think". He is also the host and writer of the video program "Unleashing the Power of Creativity".