Leading Digital Strategy : Driving Business Growth Through Effective E-Commerce

As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies.

Leading Digital Strategy explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. It covers key digital developments to help executives understand the consumer and media trends that are driving change.

Including strategies and input from 300 senior executives from major companies, Leading Digital Strategy gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change.

Professor Christopher Bones is a people, organization strategy and change expert and an award-winning author of The Cult of the Leader (Jossey-Bass). He has experience working with companies such as Cadbury Schweppes and Shell. Appointed the first non-academic Principal of Henley Business School in 2004, he is now Dean Emeritus at Henley, Professor of Creativity and Leadership at Manchester Business School, and Visiting Professor at the University of Aberdeen.

James Hammersley founded Good Growth, an innovative digital change consulting company, with Christopher Bones. Their clients include The Open University and Barclays Connector among others. Having worked on introducing digital performance to large organizations including Apple, he has witnessed first-hand the potential of digital to transform how companies listen to and respond to customers.