Leading Medical Group Transformation

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Medical groups are the new "front door" to your health system. Unlocking their potential will allow you to thrive in a value-based world.<b/><P> <P>Value-based payment models, the rise of patient consumerism, and crossing the tipping point on physician employment are all bringing about massive changes in how healthcare is delivered. Your medical group -- or, if you're a leader inside a large health system, your affiliate medical groups -- must transform to meet these new realities. And there is no time to waste.<P> <P>Medical groups are new the front door to the American health system. They are the most consistent touchpoint with patients. In fact, more than 85 percent of your community will visit a physician this year while less than 7 percent will spend the night in a hospital. This means that medical group leaders, on the hospital side and the practice side, are in an incredible position. You are the catalyst that drives transformation.<P> <P>Leading Medical Group Transformation, by Vic Arnold and Matthew Bates, shares an exciting message for all medical group leaders -- including those who lead academic medical centers (AMCs), clinically integrated networks (CINs), federally qualified health centers (FQHCs), or rural health clinics (RHCs). Rethinking how you structure and market your business -- and engage clinicians, employees, and patients -- is the key to unlocking the potential of your medical group and helping your entire health system thrive in a value-based world.<P> <P>Readers will learn:<BR> <BR>- Strategies and tactics to make your medical group patient-centric by embracing consumerism<BR> <BR>- Governance structures that work for leading large multi-specialty groups of clinicians (Hint: "command and control" doesn't work)<BR> <BR>- Insights on shaping your brand experience (including pros and cons of creating a common brand across multiple locations)<BR> <BR>- What "efficiency" means for primary care practices, specialists, and hospital based operations <P> <P>If you have a vision for what your medical group could be, think of this book as your blueprint for the future. Sprinkled with pragmatic advice, it's designed to help leaders envision, plan, implement, operationalize, and hardwire medical groups that are highly evolved on every level.

Victor (Vic) Arnold, MPA has over 30 years of executive and senior consulting leadership experience in physician organizations in the independent, academic, and large health systems environment. As a managing director with Huron, he has extensive experience in physician practice management and operations efficiency, physician organization alignment, and transformation strategies, along with practice finance and physician compensation. <P> <P>Matthew Bates, MPH is a managing director with Huron where he leads the Medical Group team. The larges and most experienced consulting team focused on physicians in the U.S., they are dedicated to making medical groups a better place for clinicians and employees to work, and for patients and families to receive care. Matthew is a co-author of The CG CAHPS Handbook.