Title: Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise Wheelwright, Steven C.
Publisher: Free Press
Publication Date: 1994
Language: English
ISBN 10: 0029344654
ISBN 13: 9780029344651
Binding: Hardcover
Condition: New

About this title

Synopsis

Covers pre-project planning, choosing projects that match the strategic objectives of the company, and determining project sequence, measurement, and incentives

About the Author

Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School. He is coauthor of Revolutionizing Product Development (Free Press, 1992) and Dynamic Manufacturing with Robert H. Hayes (Free Press, 1988).

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