Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Language: English
Published by Free Press, 1994
- Hardcover
- Used
Hardcover
Condition: Used - Very good
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- Title
- Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
- Author
- Wheelwright, Steven C.
- Publisher
- Free Press
- Publication year
- 1994
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0029344654
- ISBN 13
- 9780029344651
Covers pre-project planning, choosing projects that match the strategic objectives of the company, and determining project sequence, measurement, and incentives
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About the Author
Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School. He is coauthor of Revolutionizing Product Development (Free Press, 1992) and Dynamic Manufacturing with Robert H. Hayes (Free Press, 1988).
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