[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: 1 ] Publisher: Free Press Pub Date: 10/1/1994 Binding: Hardcover Pages: 176 1 edition.

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Bibliographic Details

Title

Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise

Publisher

Free Press

Publication Date

1994

Language

English

ISBN 10

0029344654

ISBN 13

9780029344651

Binding

Hardcover

Condition

Good

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About this title

Synopsis

Covers pre-project planning, choosing projects that match the strategic objectives of the company, and determining project sequence, measurement, and incentives

About the Author

Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School. He is coauthor of Revolutionizing Product Development (Free Press, 1992) and Dynamic Manufacturing with Robert H. Hayes (Free Press, 1988).

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