Businesses must stay agile and be responsive to the complexities and disruptions brought about by digital transformation. The recent pandemic has also accelerated business digitization. Packed with insights and strategies, this book breaks down the roadmap to organizational success into core areas. It explains how companies can adapt, prepare, and optimize their business performance through strategic positioning, business sustainability, and crisis management.

Rajaram describes strategic positioning as a mix of strategies for organizations to gain competitive advantage and ensure long-term success. He also talks about business sustainability and explores how organizations need to re-innovate their approaches to tap into opportunities created by the rapid changing customer needs and evolving environmental interventions. The book also illustrates how companies can navigate out of a crisis successfully.

This book will be an excellent, essential guide for leaders, practitioners, and anyone who is formulating effective organizational strategies.

About the Author

Kumaran Rajaram, PhD, is Senior Lecturer with the Leadership, Management, and Organization Division at Nanyang Business School, Nanyang Technological University, Singapore.

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