Korine,Harry D./Gomez,Pierre-Yvesoshal,S. Fr Leap To Globalization: Creating New Value From Business Without Borders Edge and cover wear to dust jacket. Slightly creased dust jacket. Edge and corner wear to book. Highlighting and underlining to some pages. Pages still tight. All Orders Shipped With Tracking And Delivery Confirmation Numbers.

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Bibliographic Details

Title

The Leap to Globalization: Creating New Value from Business Without Borders

Publisher

Jossey-Bass 2002/05/08 00:00:00.000

Publication Date

2002

Language

English

ISBN 10

0787962112

ISBN 13

9780787962111

Binding

Hardcover

Condition

Good

Dust Jacket Condition

Dust Jacket Included

Seller catalogs

Business Hard Cover

About this title

Synopsis

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

About the Author

Harry Korine is assistant professor of strategic and international management at the London Business School. Pierre-Yves Gomez is professor of strategy and director of the Rodolphe M�rieux Foundation for Entrepreneurial Management at the �cole de Management de Lyon.

"About this title" may belong to another edition of this title.

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