How I Learned the Secrets of Success in Advertising

Specific Problems And How They Were Solved In Selling A Million Men And Women. Practical Methods Learned In 40 Years Experience As Salesman, Advertising Writer, Advertising And Sales Manager, And Advertising Agency Executive.

Although well know in his day, Sumner is one of the unsung heroes of classic direct marketing and advertising. Sumner is a master at breaking marketing ideas and tactics down simply and he gives case study after case study of truly accountable advertising. Summer's experience was as broad as advertising itself. It included a Vice-Presidency (Chairman of the Plan Board) with Abbott Kimball Co. one of New York's most progressive advertising agencies - and the successful management of his own agency for 25 years.