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Bibliographic Details

Title: Learning Aid for Use With Basic Marketing- A Global- Managerial Approach., 15th
Publisher: McGraw-Hill Irwin, Boston, MA
Publication Date: 2005
Language: English
ISBN 10: 0072525304
ISBN 13: 9780072525304
Binding: Softcover
Edition: 15th Edition.
Condition: New

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Synopsis

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing.

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