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Bibliographic Details

Title: Learning Google AdWords and Google Analytics
Publisher: Loves Data
Publication Date: 2018
Language: English
ISBN 10: 0994390440
ISBN 13: 9780994390448
Binding: Soft cover
Condition: acceptable

About this title

Synopsis

Learning Google AdWords and Google Analytics is going to launch and advance thousands of successful careers in digital advertising and digital analytics around the world. Learn from an expert who designs and presents hundreds of courses, including courses for Google. Internationally recognized educator, digital course designer, consultant and conference speaker, Benjamin Mangold, shares his passion, experience and knowledge of real-life campaigns and customers. Learn from an expert who cares and knows how to share.

About the Author

Benjamin Mangold is the co-founder of Loves Data, where his unique approach to online marketing and digital analytics helps organizations of all sizes make their data actionable. He translates complexities into logical and straightforward steps for people to measure, test and improve their results. He has worked closely with Google since 2007, presenting at events and workshops for Google and consulting with Google's advertising clients. In 2010, Benjamin became the first trainer certified by Google for both Google AdWords and Google Analytics. He has consulted with leading brands on data-driven integrated online campaigns, helping business, government, education and nonprofit organizations to measure and improve their results. Today, Benjamin is more passionate than ever about Google AdWords and Google Analytics. He loves sharing his knowledge and experience with his community, and through his blog, videos and courses.

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