This expanded second edition continues to provide thorough coverage of both landmark research and the latest studies on the processes of learning and remembering, comprehensively covering the principles of classical and operant conditioning. The author s straightforward, uncomplicated style clarifies even the most technical theories, providing everyday experiences as examples. Updates in the second edition include new sections on information-processing theory, background of behaviorism, neural basis of behavior, animal cognition, pattern recognition, recovered/false memory debate, and concept structure. New research includes temporal coding hypothesis, configural learning, concept learning, animals "mental clocks," eyewitness testimony, levels of processing, working memory, and transfer-appropriate processing.

Titles of related interest also available from Waveland Press: Chance, First Course in Applied Behavior Analysis (ISBN 9781577664727); Matsumoto, Cultural Influences on Research Methods and Statistics (ISBN 9781577661122); and Morgan, Essentials of Learning and Cognition (ISBN 9781577665373).

From the Back Cover

"The text is well written at a level of the typical undergraduate who does not have extensive experience with learning theory. Examples are relevant and explained very well. I have had great success using this text over the years." -- Sherry Ginn, Wingate University

"Finally, a text that covers the fundamentals of learning theory in thirteen well-chosen chapters, suitable for a one-semester course, and at a remarkably low price." -- Don Gonella, Paine College

"Readable and comprehensive. I am seriously considering it for adoption in my course." -- Stephen Pulos, Rochester Institute of Technology

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

Edward Bowditch Ltd
Exstowe, Exton, Exeter, EX3 0PP, United Kingdom

Sale & Shipping Terms

Terms of Sale

Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch

Shipping Terms

Orders usually dispatched within two working days. Please note that at this time all domestic United Kingdom orders are sent by trackable UPS courier, we choose not to offer a lower cost alternative.

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	7 to 14 business days	2 to 3 business days
First item	US$ 16.82	US$ 33.65

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.