Learning Salesforce Einstein

Shrivastava, Mohith, Parupalli, Raghuver

ISBN 10: 1787126897 / ISBN 13: 9781787126893

Published by Packt Publishing, Limited, 2017

About this Item

Used book that is in excellent condition. May show signs of wear or have minor defects.

Seller Inventory # 52623563-6

Bibliographic Details

• Title: Learning Salesforce Einstein
• Publisher: Packt Publishing, Limited
• Publication Date: 2017
• Language: English
• ISBN 10: 1787126897
• ISBN 13: 9781787126893
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

Key Features

• Make better predictions of your business processes using prediction and predictive modeling
• Build your own custom models by leveraging PredictionIO on the Heroku platform
• Integrate Einstein into various cloud services to predict sales, marketing leads, insights into news feeds, and more

Book Description

Dreamforce 16 brought forth the latest addition to the Salesforce platform: an AI tool named Einstein. Einstein promises to provide users of all Salesforce applications with a powerful platform to help them gain deep insights into the data they work on.

This book will introduce you to Einstein and help you integrate it into your respective business applications based on the Salesforce platform. We start off with an introduction to AI, then move on to look at how AI can make your CRM and apps smarter. Next, we discuss various out-of-the-box components added to sales, service, marketing, and community clouds from salesforce to add Artificial Intelligence capabilities. Further on, we teach you how to use Heroku, PredictionIO, along with Einstein, to build smarter apps.

The core chapters focus on developer content and introduce PredictionIO and Salesforce Einstein Vision Services. We explore Einstein Predictive Vision Services, along with analytics cloud, the Einstein Data Discovery product, and IOT core concepts. Throughout the book, we also focus on how Einstein can be integrated into CRM and various clouds such as sales, services, marketing, and communities.

By the end of the book, you will be able to embrace and leverage the power of Einstein, incorporating its functions to gain more knowledge. Salesforce developers will be introduced to the world of AI, while data scientists will gain insights into Salesforce's various

About the Author

Mohith Shrivastava has been working with Salesforce and Force.com since 2011, after he graduated from the National Institute of Engineering, Mysore.

He is currently 20X Salesforce certified and a Salesforce MVP. He has been actively contributing to Salesforce Stack Exchange. He loves coding on the SFDC platform and is skilled in Salesforce-specific languages, such as Apex, Visualforce, and the Lightning Component framework.

Mohith has authored Salesforce Essentials For Administrators for Packt, and he was also a technical reviewer for the book, Developing Applications with Salesforce Chatter. In his free time, he loves watching cricket and movies, hanging out with friends, and exploring the latest technologies related to web, mobile, and IoT.