Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.

Pradip K. Saha broke most of the news stories about Byju’s. In this book, he offers a meticulous analysis of the company and its charismatic founder, alongside the history, the successes and the missteps, based on his reportage and deep research. This is a mustread for anyone interested in edtech, and in the dizzying rise and fall of India’s most famous unicorn.

About the Author

Pradip K. Saha is a journalist and writer. He is a cofounder of The Morning Context, where he writes primarily on education technology, but also on mobility and the gig economy. His prior associations include the Deccan Chronicle and Mint. This is his first book.

"About this title" may belong to another edition of this title.

Store Description

We carry a comprehensive range of out of print and rare books.

Visit Seller's Storefront

Seller's business information

Kennys Bookshop and Art Galleries (Holdings) Limited
Liosb�n Retail Park, Tuam Road, Galway, H91 N5P8, Ireland

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks websites.

If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date.

For any queries please use the contact seller link or send an email to books@kennys.ie

Conor Kenny

Shipping Terms

All books securely packaged. Some books ship from Ireland.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	14 to 20 business days	13 to 14 business days
First item	US$ 10.50	US$ 21.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.