Title: Learning From Winners : How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success
Publisher: Psychology Press
Publication Date: 2007
Language: English
ISBN 10: 0805856536
ISBN 13: 9780805856538
Binding: Hardcover
Condition: New

About this title

Synopsis

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.

About the Author

Raymond Pettit

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