In 2015, a group of well-respected business leaders got together in Geneva. People like Sir Richard Branson, Paul Polman and Bill Gates.
And what they launched that day gave the world something new; something we'll look back on as a critical moment in time.
They laid out a plan for business to save our world.
The plan had 17 goals and they gave us until 2030 to reach those goals.
This plan became the Sustainable Development Goals (the SDGs) or the Global Goals. Think of it as a pathway for business and a pathway for humanity.
This brilliantly conceived and crafted book shows how 'ordinary' people are adopting, embracing and applying the goals and directly changing our world. More importantly, this book shows you how you can tread that pathway with them.

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