Synopsis
Legal Considerations Applying to Consumer Decision Making and Purchase Behavior—Part 1 by Jacob Jacoby explores the intersection of law and consumer behavior, offering a detailed examination of how legal frameworks influence consumer decisions. In this first part of the series, Jacoby investigates the legal issues that shape purchasing choices, such as consumer protection laws, deceptive advertising, and the regulation of product claims. He also analyzes how legal considerations impact marketers' strategies and how consumers' perceptions of legality and fairness affect their purchasing behavior. By integrating legal theory with behavioral psychology, Jacoby provides a comprehensive understanding of the legal landscape that governs consumer decisions. This book is essential for marketers, legal professionals, and behavioral researchers who want to understand the complex relationship between law, consumer behavior, and marketing strategies. With its practical insights, Legal Considerations offers a unique perspective on how to navigate the legal environment in marketing and consumer decision-making.
About the Authors
Jacob (Jack) Jacoby has been the Merchants Council Professor of Consumer Behavior
and Retail Management at the Stern School of Business, New York University since
1981. Prior to that, he received his Ph.D. in Social Psychology from Michigan State
University in 1966. After serving as a First Lieutenant in the U.S. Air Force (1965–1968),
he directed the Consumer Psychology Program within the Department of Psychological
Sciences at Purdue University (1968–1981). He is Past President of the Association for
Consumer Research (1975) and the Society of Consumer Psychology (1973–74) and a
Fellow of the American Psychological Association, the American Psychological Society,
the Association for Consumer Research, the Society for Social Psychology, the Society for
Consumer Psychology, and the Society for Psychology and Law.
Jacoby’s scholarly output includes more than 165 chapters and articles, ten books
and monographs, hundreds of talks at professional conferences, universities, and
before industry audiences. He served on a number of editorial boards, including the
Journal of Marketing Research, the Journal of Consumer Research, Computers in Human
Behavior and the Trademark Reporter.
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