Leisure Travel: Making it a Growth Market...Again!

The author, a leading travel industry expert, has spent 25 years compiling data for this book. Beginning with an overview of the leisure travel market, he then presents a psychologically based allocentrism-psychocentrism framework that explains why people do or do not travel, their various types of vacations, expectations and sources of dissatisfaction. Also included are numerous ways in which hotels, tour operators, airlines, travel agencies, car rentals, food services and other businesses can protect themselves during down swings and even prosper.

The popular press has labeled him "Dr. Destination" for his ability to turn around destinations and resort areas that face declining revenues. His accomplishments include helping rejuvenate troubled airlines, cruise lines, hotel groups, and other travel-related companies. He frequently speaks at major travel conferences worldwide, and is a regular contributor to "ASTA Agency Management, Travel Weekly," and other trade publications. Dr. Plog is also an editor for the "Journal of Travel Research" and the "Cornell Hotel and Restaurant Administration Quarterly." He has written two other books on travel ("Leisure Travel: Making it a Growth Market ...Again!," and "Vacation Places Rated"). Currently, he operates as an independent consultant, continues to assist his previous company (now owned by NFO Worldwide), services an online research company (Equation Research), and provides guidance to destinations and travel suppliers.