Lessons from the Heart of American Business: A Roadmap for Managers in the 21st Century

One of America's most respected executives offers his management insights on how to do business now -- and into the next century.




Since taking over as chairman and chief executive officer of United Airlines, Gerald Greenwald has seen operating margins and productivity go up, labor grievances go down, and the stock price more than double. In LESSONS FROM THE HEART OF AMERICAN BUSINESS, Greenwald shares his extraordinary experiences and insights on how businesses in America operate today. He discusses such pressing management issues as:

• An aging workforce
• Corporate ethics
• Dealing with layoffs
• Building trust with employees
• Office politics

Greenwald also explores business practices and behavior in the second half of the 20th century, and the important lessons they can teach business folks about how to manage in the future.

"These days in business, there are many views about what process, what strategy, a CEO might put into place to improve his situation. I have reached a surprising conclusion about that: It's still just about hard work, and it always has been." Part autobiography and all solid advice, Lessons from the Heart of American Business: A Roadmap for Managers in the 21st Century is a no-frills, hardcore yet intimate business book with a surprisingly fresh and unaffected narrative by Gerald Greenwald who has served as the top executive of United Airlines and Chrysler with Chicago Tribune senior writer Charles Madigan. Greenwald's first lesson, which has served him well for more than four decades, is that managers must have the courage to confront what they don't know.

Copyright 2001 Cahners Business Information, Inc.