: Este libro explora la innovaci�n radical desde la perspectiva de individuos que han tomado riesgos y alcanzado metas extraordinarias. A trav�s de historias de pensamiento innovador y ejemplos pr�cticos, ofrece una gu�a estructurada para fomentar la innovaci�n en el �mbito empresarial. Se centra en las ideas, actitudes y herramientas que estos individuos utilizan para marcar la diferencia, proporcionando un contexto para prosperar como un agente de cambio en el mundo de los negocios. EAN: 9780273659488 Tipo: Libros Categor�a: Negocios y Econom�a|Tecnolog�a T�tulo: Lessons in Radical Innovation Autor: Wolfgang Grulke| Gus Silber Editorial: Financial Times Prentice Hall Idioma: en P�ginas: 320 Formato: tapa dura.

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Bibliographic Details

Title: Lessons in Radical Innovation
Publisher: Ft Pr
Publication Date: 2003
Language: English
ISBN 10: 0273659480
ISBN 13: 9780273659488
Binding: Hardcover
Condition: Como nuevo

About this title

Synopsis

Companies don't innovate - people do!

With today's markets changing at warp-speed, no existing business believes it has a future without a strong focus on innovation. Companies with bold leadership are attempting to create a culture in which innovation can flourish. To do so, they need radical innovators and business activists.

This is what Lessons in Radical Innovation is about. There are many books on innovation, but this is the first to take the debate from the corporate level to the individual. It's about real people who took risks, who set themselves extraordinary goals against almost impossible odds.

These are stories about out-of-the-box thinking; about passionate individuals and the different kinds of companies they created.

The book provides a structured way to think about innovation and gives practical examples of how individuals are doing it. Share their ideas, attitudes and tools - real world examples of real people making a real difference - and build your own context for thriving as a business radical.

About the Author

Wolfgang Grulke is chairman of FutureWorld, the global business and technology think tank. An award-winning writer, speaker, consultant and director, he works with major corporations and young start-up companies worldwide.

Gus Silber is a journalist. He has won awards for criticism, travel-writing, and magazine journalism.

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