Title: Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management
Publisher: Palgrave Macmillan
Publication Date: 2004
Language: English
ISBN 10: 1403936250
ISBN 13: 9781403936257
Binding: Hardcover
Condition: New

About this title

Synopsis

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.

About the Author

PETRA KUCHINKA is Assistant Professor in the Department of Marketing at Johannes Kepler University, Linz, Austria. Her research interests include relationship management, global customer management and industrial marketing.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

Nauka Japan LLC
1-34, Chiyoda-ku, TOKYO, 1010051, Japan

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

Shipping Terms

Shipping rates from Japan to U.S.A.

Shipping rates from Japan to U.S.A.
Order quantity	20 to 45 business days	8 to 14 business days
First item	US$ 15.00	US$ 25.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.