Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management

Language: English

Published by Palgrave Macmillan UK, 2004

1403936250 / 9781403936257

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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. PETRA KUCHINKA is Assistant Professor in the Department of Marketing at Johannes Kepler University, Linz, Austria. Her research interests include relationship management, global customer management and industrial marketing.This book presents a new and p.

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Title
Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management
Author
P. Kuchinka
Publisher
Palgrave Macmillan UK
Publication year
2004
Condition
New
Binding
Gebunden
Language
English
ISBN 10
1403936250
ISBN 13
9781403936257

moluna

Greven, Germany

5-star seller

AbeBooks seller since July 9, 2020

Shipping rates from Germany to U.S.A.

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