Lexus and the Olive Tree

A powerful and accessible account of globalization -- the new world order that has replaced the cold war -- by the award-winning author of From Beirut to Jerusalem. More than anything else, globalization is shaping world affairs today. We cannot interpret the day's news, or know where to invest our money, unless we understand this new system -- the defining force in international relations and domestic policies worldwide. The unprecedented integration of finance, markets, nation states and technology is driving change accross the globe at an ever-increasing speed. And while much of the world is intent on building a better Lexus, on streamlining their societies and economies for the global marketplace, many people feel their traditional identities threatened and are reverting to elemental struggles over who owns which olive tree, which strip of land. Thomas Friedman has a unique vantage point on this worldwide phenomenon. The New York Times foreign affairs columnist has travelled the globe, interviewing everyone from Brazilian peasants to new entrepreneurs in Indonesia, to Islamic students, to the financial wizards on Wall Street and in Silicon Valley, to find out what globalization means for them, and for all of us. This ground-breaking book is essential reading for anyone who wants to know how the world really works today.

One day in 1992, Thomas Friedman toured a Lexus factory in Japan and marveled at the robots that put the luxury cars together. That evening, as he ate sushi on a Japanese bullet train, he read a story about yet another Middle East squabble between Palestinians and Israelis. And it hit him: Half the world was lusting after those Lexuses, or at least the brilliant technology that made them possible, and the other half was fighting over who owned which olive tree.

Friedman, the well-traveled New York Times foreign-affairs columnist, peppers The Lexus and the Olive Tree with stories that illustrate his central theme: that globalization--the Lexus--is the central organizing principle of the post-cold war world, even though many individuals and nations resist by holding onto what has traditionally mattered to them--the olive tree.

Problem is, few of us understand what exactly globalization means. As Friedman sees it, the concept, at first glance, is all about American hegemony, about Disneyfication of all corners of the earth. But the reality, thank goodness, is far more complex than that, involving international relations, global markets, and the rise of the power of individuals (Bill Gates, Osama Bin Laden) relative to the power of nations.

No one knows how all this will shake out, but The Lexus and the Olive Tree is as good an overview of this sometimes brave, sometimes fearful new world as you'll find. --Lou Schuler