Title: Library Management and Marketing in a Multicultural World : Proceedings of the 2006 Ifla Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006
Publisher: Walter de Gruyter
Publication Date: 2007
Language: English
ISBN 10: 3598220324
ISBN 13: 9783598220326
Binding: Hardcover
Condition: New

About this title

Synopsis

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA).

This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world.

Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.

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