Library Management and Marketing

Library is a place where various sources of information are collected and kept and it is made accessible for a particular group of audience depending upon the type of library. People can access the information sources in the library either by referencing it in the library or by borrowing it. The book deals around the ways of management and marketing of library. It elaborates on the different techniques used by the library staffs in preserving and managing the library resources. Marketing of libraries is of utmost importance in today’s world. Each and every detail about marketing a library is explained in an elaborate way. The management and marketing methods discussed in the book will benefit lots of library personnel.

Dr Ashish Kumar Srivastava was born in 13 June 1975 and started journey of library science career in 1998 from Budelkhand University, Jhansi. He is top ranker of Jiwaji University M.Lib & I.Sc. batch 2000. After Completion of M.Lib.& I.Sc. He qualified UGC-NET in 2000. He started his career from Central Secretariat, New Delhi. Joind Tata Infotech Noida in 2001. He worked as Lecturer cum Assistant Librarian in Amrapali Institute, Haldwani from 2003 -2004. joined CSJM University Central Library in 2004 and since 2008 he is working as I/c- University Librarian to till date. He qualified M.phil in 2010, MCA in 2012 and Ph.D. in 2016 entitled “Impact of Electronic Media on University Libraries of Uttar Pradesh: A survey.” Number of research papers published in premium journals. He is member of several national and international societies and has delivered many lectures as resource person. Number of books had been written by him in almost every area of library and Information Sciences. He has Developed a unique Lab in Central Library with the application of Assistive Technologies for the differently abled person to access available library resources. Complete automation of Central Library is done under his supervision and the work of digitization is in under progress. He designed library OPAC system and integrated with SOUL20 database and Designed Library Intranet and Internet web site, Blogs and discussion forum for Central Library. Besides of this He had been Members of different core committees i.e Examination committee, Flying squad, IQAC, NAAC, UGC NET, Nodal officer of UGC Grant etc.