Library Public Relations, Promotions, and Communications (How-To-Do-It Manuals)

Wolfe, Lisa A.

ISBN 10: 155570266X / ISBN 13: 9781555702663

Published by Neal-Schuman Publishers

About this Item

Ex-library paperback in very nice condition with the usual markings and attachments. Text block clean and unmarked. Tight binding.

Seller Inventory # ZB37939

Bibliographic Details

• Title: Library Public Relations, Promotions, and Communications (How-To-Do-It Manuals)
• Publisher: Neal-Schuman Publishers
• Language: English
• ISBN 10: 155570266X
• ISBN 13: 9781555702663
• Binding: Paperback
• Condition: Very Good
• Weight: 19 ounces

About this title

Synopsis

This step-by-step guide shows the best techniques to help your library and reap the benefits of well-planned and executed campaigns. Chapters explain how to write, review, and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programs and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet, World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendixes include sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity.

Review

"Buy this book right away." -- Marketing Library Services

"Highly recommended for all libraries..." -- Library Journal

"Some librarians might compare mounting a public relations campaign with climbing Mt. Everest. To the rescue comes Lisa Wolfe..." -- American Libraries