A complete, hands-on guide to developing and implementing effective technology licensing programs
How to License Technology outlines a step-by-step approach to developing and implementing effective licensing programs in technology-based companies. Written for both inventors and corporate managers, it takes readers from idea to deal in eight, concise, easy-to-follow chapters that cover all aspects of the licensing process. With extensive experience both as a developer and a licensing manager, Robert C. Megantz brings together a wealth of insider information about how licensing has succeeded (and failed) in several high-tech companies and describes strategies that have proven to be effective with both start-up and established companies.
The first complete, practical, step-by-step guide through the entire licensing process
- In-depth, real-life case studies help you to see, firsthand, how licensing works in a variety of settings
- Covers all practical aspects of both licensing "out" your property to others and licensing "in" from outside sources
- Provides a gold mine of expert advice and guidance on marketing research, licensing strategies, deal making, negotiating tactics, managing an ongoing relationship between licensee and licensor
- And more
Intellectual property can be a company's most valuable asset. But simply owning intellectual property is no guarantee of success. This is especially true among technology-based industries, in which technology developers need to find the most effective ways to leverage their intellectual property, and technology users need to understand how to most effectively obtain the intellectual property they need.
In today's volatile, fragmented technology marketplace, licensing is fast becoming the intellectual property strategy of choice. It affords owners a viable means of maximizing revenue, while providing borrowers with cost-effective, relatively risk-free access to the intellectual property of others. But whether licensing-in or licensing-out, the process is a complex one, involving, among other things, extensive market research, identifying prospects to sell or buy intellectual property, negotiating the best possible deal, and successfully managing the relationship.
Until now, there have been no how-to guides offering clear advice and guidance through the entire licensing process. Focusing on the special needs of technology-based industries, How to License Technology arms readers with a total blueprint for developing and implementing effective technology licensing programs. Written in a practical, down-to-earth style and using numerous real-life case studies to illustrate how licensing works in various settings, it takes readers from idea to deal in eight easy-to-understand steps. How to License Technology thoroughly explains the various licensing options now available and covers all practical aspects of the licensing process, including:
- Marketing: how to conduct market research and how to market technology
- Licensing strategies: all key considerations involved in developing the most beneficial licensing strategies for owners and users alike
- Deal making: comprehensive coverage of contractual terms and negotiating tactics
- Managing an ongoing relationship between licensee and licensor: in-depth discussions of quality control, maintenance, reversion of rights, and more
The first complete, practical guide to licensing written exclusively for technology-based industries, How to License Technology is an indispensable resource for business executives, inventors, licensing managers, in-house legal counsel, marketing and administrative personnel, valuation experts and appraisers, and other professional technological consultants.
ROBERT C. MEGANTZ is a principal at TacTec, a licensing and business development firm. He has more than 17 years of experience in technology development and licensing in the electronics, telecommunications, and computing industries and has worked with both established and start-up companies. Previously, he worked at Dolby Laboratories Licensing Corporation in various engineering and management positions. Mr. Megantz received a BSEE from Cornell University.
