Licensing Best Practices: The LESI Guide to Strategic Issues and Contemporary Realities

ISBN 10: 0471219525 / ISBN 13: 9780471219521

Published by Wiley, 2002

About this Item

Seller Inventory # I-9780471219521

Bibliographic Details

• Title: Licensing Best Practices: The LESI Guide to Strategic Issues and Contemporary Realities
• Publisher: Wiley
• Publication Date: 2002
• Language: English
• ISBN 10: 0471219525
• ISBN 13: 9780471219521
• Binding: Hardcover
• Condition: New

About this title

Synopsis

A definitive resource for professionals in licensing and technology management

In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including:
* Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America
* Technology valuation
* Technology management consulting
* Licensing agreements and strategic partnerships
* The expansion of the licensing profession
* Patent procedures and protection in Europe
* Trade secrets law and intellectual property assets
* Issues in copyright, software, and Web sites
* Trademarks, trade names, and trade dress
* Licensing in the biotechnology industry
* Pharmaceutical licensing
* University licensing trends
* Technology rights that are financial assets and instruments
* IC-based corporate carve-outs
* Licensing and litigation
* ADR

About the Author

The Licensing Executives Society was founded in Florida in 1965 as a professional forum for the exchange of ideas and views on the licensing profession. The Society rapidly grew in North America and soon spread to Europe, Asia, and Australia, where new national organizations were established. In the early 1970s, the need to coordinate the global interests of the societies, their members, and their clients inspired the creation of LES International. Today, there are more than 10,000 members in LESI's 27 member societies.