Licensing Best Practices: The Lesi Guide to Strategic Issues and Contemporary Realities
Goldscheider, Robert; Goldscheid
ISBN 10: 0471219525 ISBN 13: 9780471219521
Published by John Wiley & Sons, 2002
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About this Item
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471219525I4N00
Synopsis:
A definitive resource for professionals in licensing and technology management
In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including:
* Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America
* Technology valuation
* Technology management consulting
* Licensing agreements and strategic partnerships
* The expansion of the licensing profession
* Patent procedures and protection in Europe
* Trade secrets law and intellectual property assets
* Issues in copyright, software, and Web sites
* Trademarks, trade names, and trade dress
* Licensing in the biotechnology industry
* Pharmaceutical licensing
* University licensing trends
* Technology rights that are financial assets and instruments
* IC-based corporate carve-outs
* Licensing and litigation
* ADR
About the Author: The Licensing Executives Society was founded in Florida in 1965 as a professional forum for the exchange of ideas and views on the licensing profession. The Society rapidly grew in North America and soon spread to Europe, Asia, and Australia, where new national organizations were established. In the early 1970s, the need to coordinate the global interests of the societies, their members, and their clients inspired the creation of LES International. Today, there are more than 10,000 members in LESI's 27 member societies.
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Bibliographic Details
Title: Licensing Best Practices: The Lesi Guide to ...
Publisher: John Wiley & Sons
Publication Date: 2002
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket